While there’s nothing complex about SEO, it does seem a bit daunting at times.
You’ll come across manybusinesses/companiesthat won’t be able to outrank their competitors’ websites on SERPS even if they claim that they have all the basics covered. For example, having an XML sitemap, producing great content, and targeting relevant keywords. However, justifyingthe return on investment remains one of the biggest SEO challenges.
While there might be a plethora of reasons as to why your website didn’t make it to Google’s first page, you’re free to try out different ideas and see whether they affect your ranking or not. Yes, we mean applying specific SEO hacks to top the SERPs.
Succeeding with SEO is challenging – your mindset must be clear about your objectives, and you must understand that only putting the right amount of effort will propel your website up. Don’t spend heaps of money and countless hours on SEO because you think it’s tough – it’s not.
There’s just one difference between you and an SEO specialist – SEO hacks. If you start implementing some of the most effective SEO hacks, the results will come, and they won’t take more than a few months to show. Since SEO is a long-term marketing strategy, even a few months can be way too quick!
Here are four SEO hacks that will ensure you occupy some of the best ranks in SERPs.
1. Discover more backlink opportunities by using competitor research
An effective backlink strategy is an integral component of your overall SEO. With competitor research, you’ll unveil the domains that link to your competitors but aren’t doing you any favors. Look for a decent competitor tracking tool and use it to see if you’ve ignored any possible link-building opportunities. Precisely, do the following:
- Find out websites that link to at least two of your competitors but aren’t linking to you.
- Figure out the relative domain authority of all of these websites (hint: use your preferred competitor analysis tool for this).
- Develop a list of the most relevant and influential domains.
- Now, outreach to all the domains you listed and acquire backlinks.
- Reap the benefits of increased traffic
2. Use CDNs to improve your pages’ loading speeds
Since page speed can significantly impact your rankings, it’s essential to ensure your website loads quickly. If you want quick-fix suggestions, use PageSpeed by Google, and it’ll tell you what you can do to improve your website’s loading speed. For example, it may ask you to address broken redirects or compress images.
However, there’s another way you can up the loading times of your website – loading your HTML from CDNs (content delivery networks). Ithas a tremendous impact on your ranking.
For instance, if your business has headquarters in Maine, you’re just using one server in Maine. Compared to people in Russia, Brazil, or France, people within the North East will see your content faster. However, if you use a CDN, you’ll be storing your website on servers across the globe. This means if a customer is in Florida, they can load your website from a server found in Georgia, thereby notably increasing the loading speed of the website.
When opting for a CDN, ensure that the one you go for guarantees better loading speeds than you currently have. Also, ask if they can manage large amounts of content or sites if required. The internet is full of top-of-the-line CDNs;you can check some of the best ones out with a quick search!
3. Use descriptive URLs
Reports state that a keyword-rich, well-optimized URL can amplify organic CTRs by a whopping 45%. Of course, would you rather prefer something like example123.com/article/four-SEO-hacks, or example123.com/ index.php?=5224575=t44=?p=789?
The chances are, you’ll always go with the former one.
So, how do you build a URL that’s both SEO-friendly and click-worthy? Simple, start by using the keyword that you want to focus on in your URL.
When crafting an incredible URL, ensure you steer clear of numbers, stop words, and special characters. Yes, special characters like ‘&’ or ampersand are used commonly, but they’re best for your header tag or page title tag. Also, use lowercase letters and don’t use underscores to separate words; use hyphens instead.
Lastly, don’t increase the length of your URL unnecessarily. Why? Because some studies have hinted that higher rankings and shorter URLs may be directly proportional to one another. And this isn’t difficult to believe because 66 charactersare the average length of all the URLs that rank in the top ten.
4. Choose the right keywords
If there’s one mistake that most SEO companies make, it’s targeting the wrong keywords. It puts their entire SEO efforts in vain. Your SEO strategy should concentrate on strategically placing the right keywordsin the content to ensure maximum conversions.
No, there’s no shortcut that you can use to place yourself ahead of your competitors. However, staying ahead isn’t difficult as long as you’re aware of the searcher’s intent and how you can use your SEO strategy to answer their questions. Remember, people aren’t as much interested in commenting on your website’s aesthetically pleasing images or purchasing your products as they are in finding answers to their problems. So, don’t be clever; just be helpful and valuable, and create content to help people.
Use SEMrush or other keyword research tools to find out what terms users are keying in that are relevant to your industry. You can even see the keywords your competitors are using and incorporate them into your content to get some of their traffic. Who knows, you might end up ranking higher than them?
Plus, it’s almost always recommended to target long-tail keywords simply because they’re easier to rank. Plus, unless your website is very authoritative (which will most likely not be the case if you’re just starting), you won’t be able to compete on short-tail keywords with already established websites.
Therefore, your best bet is to go for phrases that can rank your website and bring in traffic within a few months. Believe us when we say: there are still some unexplored keywords that don’t have any competition. All you need to do is dig down deeper and find them. If you do, you’ll be topping the SERPs in no time!
In summary, digital marketing allows companies to get way more leads than they would’ve achieved from conventional marketing strategies. SEO, in this regard, has played an essential role in boosting the digital presence of a variety of businesses. Use the SEO hacks mentioned above to top the SERPs, and you’ll soon be forming ripples in your niche.